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Sanctuary Computer

Storq

Visual identity and website for a maternity and motherhood clothing line.
Cover for Storq showing a close-up of a bag

Brief

The founders of Storq put it best: “Maternity is like a black hole for good taste.”

Solution

The brand and site position the product as contemporary and stylish, while maintaining the central idea of simplicity, comfort, and versatility. Instead of using models, Storq uses real moms-to-be. Storq completely redefined the space and has grown into new categories and stages of motherhood.

Cover for Storq showing a close-up of a bag
The Storq homepage, with three pregnant women in maternity essentials and a “Shop Now” call to action.
Three Storq mobile screens showing a product detail page, the homepage hero, and a category grid.
Photo of woman suckling her baby
Product detail page
Top view of Storq brand package
Close-up of a black Storq garment with a printed care label and a zipper detail.
A printed Storq brand booklet open on a neutral surface.
Top view of Storq package
Photo of little girl carrying a Storq bag