Parafin
A brand system for Parafin, including strategy, visual identity, art direction, and a website.
Brief
To build out a brand system for Parafin, including brand strategy, visual identity, art direction, and a website.
Through partnerships with marketplace platforms, Parafin provides capital funding to small businesses, giving them greater flexibility than negotiating loans from a traditional bank.
Solution
Our approach combined a refined, professional typographic and color system with warm, everyday-heroic photography, showcasing the ability for funding to boost a business’s growth and achieve its full potential.
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