Parafin

To build out a brand system for Parafin, including brand strategy, visual identity, art direction, and a website.

Through partnerships with marketplace platforms, Parafin provides capital funding to small businesses, giving them greater flexibility than negotiating loans from a traditional bank.

Our approach combined a refined, professional typographic and color system with warm, everyday-heroic photography, showcasing the ability for funding to boost a business’s growth and achieve its full potential.