Modern Life
Brand, art direction, web, and digital product design for Modern Life, an insurance agency for the future.
Brief
Launch a brand platform, identity system, visual language, and MVP digital product for a newly-formed, tech-enabled life insurance brokerage.
Solution
Life insurance advisors simplify what’s otherwise a slow, paperwork-heavy process for their clients, and 90% of life insurance policies are still bought through them.
A big theme we centered on with the Modern Life team was the potential for beauty and good design to make an opaque category feel human. We built a brand and product that put advisors and clients on the same side of the table.
Tools
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Industries
Project Links
Historically, insurance policies used a framed motif to depict scenes of what you were insuring against.
Instead, we envisioned these portals as hopeful windows into modern lives.
