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Sanctuary Computer

AYR

A website for a clothing line that designs seasonless essentials for everyday life.
Cover for AYR showing a detailed view of beige clothing

Brief

How do you give AYR its own identity (and ecommerce infrastructure) after coming out from under previous ownership?

Solution

Working closely with their former art director, David McGillivray, we designed and built a simple, seamless ecommerce experience across all platforms. In addition to the design and front-end of the site, we also re-platformed all their customer data, inventory, and fulfillment systems.

AYR category page showing a grid of denim jackets and other products on models against a white background.
Cover for AYR showing a detailed view of beige clothing
Bottom half of woman wearing black clothing with hands in pocket in front of light gray background
AYR model in a long charcoal coat walking against a neutral background.