Pratt School of Architecture

Website and visual identity for Pratt School of Architecture, spanning its diverse range of programs.

Web Design
Brand Design
Engineering
Education

Brief

Create a new website for Pratt School of Architecture’s diverse range of programs that would serve more as a journal of faculty and student work than as a simple course catalog.

Solution

We first had to establish a new visual identity system that maintained relevance across the program’s different degrees and disciplines, settling on the concept of a 2D plane upon which 3D objects from the built environment could be displayed. We translated this system to website, social, posters, and other collateral.

Tools