Mirror
We partnered with Mirror to design and scale their premium fitness platform, transforming the home workout experience.
Brief
What does a technology-enabled fitness mirror do? How does it work? How do you interact with it? How do we create content for it? No one has ever made anything like this. What should it be?
Solution
We concepted with the Mirror team to create an entirely new category in the fitness world and helped them work through everything from interaction models and product design to direction on shooting instructors for this surface. The product was eventually acquired by Lululemon for $500M.
Concepting
To kick off the project Brynn, the founder of Mirror, shared this drawing of her vision for the product. This was the very first kernel of the idea for the mirror.
We did a series of workshops to get to greater levels of fidelity on the Mirror experience. These dove into the core user principles of the product: convenience, motivation, and community. While also keeping the future technical constraints in mind.
Bridging Device and Mobile
We designed the experience to move seamlessly between device and mobile, ensuring each touchpoint felt connected and intuitive. User journeys were carefully mapped to support smooth transitions, whether users were interacting on-screen or managing settings through their phone.
Form Meets Function
The product’s unique physical form became a foundational consideration in shaping the interface experience. We designed the UI to complement the hardware’s distinct geometry, creating interactions that felt natural, intuitive, and deeply integrated with the device itself.
User Experience
To move quickly toward an MVP that could be presented to investors, we worked through an ultra high-fidelity user experience stage to give the product a polished and presentation-ready feel. This allowed the team to refine user flows while confidently putting the experience in front of stakeholders early on.
Art Direction
Art direction of the trainer content was also a key factor because the surface of the screen needed to be reflective so users could see themselves.
Working with the brand direction from Partners & Spade, we created the first working prototype of the product.
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