Healthcare

We design and build experiences that bring clarity and comfort to the modern healthcare environment.

Design Expertise

  • Brand design & strategy
  • Product design & strategy
  • UX design

Development expertise

  • Full-stack app development
  • HIPAA compliance
  • Booking system development
  • Legacy integrations
  • Content management

Our teams build expert EHR custom development with seamless HIPAA-compliant API integrations, as well as artful, functional visual and product design for clients in the healthcare industry.

Digital experiences for patients and partners

Brand Strategy & Design

How does a brand interface with users when they may not be feeling their best? The traditional healthcare system can feel cold, generic, and impersonal. We help shape brand strategy and design so you can show up for your users with care and warmth.

Product Strategy & Design

Healthcare isn’t known for being particularly user-friendly. Using research and a deep understanding of technical possibility, we help shape systems that move users efficiently and elegantly toward better health.

Booking System Development

Our team builds seamless front-end experiences for appointment booking that adhere to HIPAA compliance and can handle complex legacy integrations.

Content management

We build headless content management systems using Sanity that prioritize flexibility, consistency, and ease of use, making it easy for our clients to efficiently update, modify, and A/B test live content.

Design and build for Firefly Health

Healthcare in the United States is confusing, disjointed, and often leaves patients feeling neglected.

We represented Firefly’s commitment to continuous, cross-specialty care using visually overlapping layers and transparencies, while communicating warm expertise with a bright and accessible type system and color palette. Our approach to art direction speaks to everyday people across the country with clarity and respect, while also serving the various business audiences that Firefly interacts with. Read the full case study →

Developing Tend’s Patient Onboarding

Finding out if a dentist takes your insurance should be as painless as a dose of novacane.

We worked with Tend to build a HIPAA-compliant booking experience for dental care. We integrated legacy medical record systems with modern technology to create a great user experience from first click to first booking.

Design and build for Buoy

In working closely with the Buoy team, we learned that a new website was just the start. Their existing brand language didn’t have the vocabulary to design the website they needed so we developed an extensive design system that could be used to configure an endless variety of pages and types of interfaces.

We focused the site architecture around the product offering, their editorial section, and information to build confidence around a highly sensitive subject. This design system was translated into a totally configurable, very fast codebase and CMS. We capped it all off by helping the Buoy team commission all new illustration to use throughout the site and other brand touchpoints.

Our designers and developers believe in creating experiences that make the modern healthcare system as equitable, accessible, and compassionate as possible.

We are a friendly and collaborative team of cross-disciplinary digital craftspeople based in New York and around the world.