Buoy
Design system, website, and art direction for a health assistant that guides you on your way to wellness.
Brief
Design a new website for Buoy, an AI-powered assistant.
Solution
In working closely with the Buoy team, we learned that a new website was just the start. Their existing brand language didn’t have the vocabulary to design the website they needed so we developed an extensive design system that could be used to configure an endless variety of pages and types of interfaces.
Project Links
Translating trust into experience
We focused the site architecture around the product offering, their editorial section, and information to build confidence around a highly sensitive subject. This design system was translated into a totally configurable, very fast codebase and CMS.
We capped it all off by helping the Buoy team commission all new illustration to use throughout the site and other brand touchpoints.
Related Work
Alison Roman
A centralized platform for recipes, newsletters, and editorial storytelling, built for creative independence.
Parafin
A brand system for Parafin, including strategy, visual identity, art direction, and a website.
Figma Typography
Web and social design for Figma to announce the launch of the product’s new variable fonts feature.