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Sanctuary Computer

Tend Patient Onboarding

A personal, HIPAA-compliant booking experience for a new era of dental care.

Collaborators

  • Tend

Sanctuary Computer worked with Tend to build a HIPAA-compliant booking experience for dental care. We integrated legacy medical record systems with modern technology to create a great user experience from first click to first booking.

Project Overview

  1. Built a seamless front-end experience for booking appointments that hid a lot of complexity under the hood.

  2. Worked with the Tend team to integrate modern APIs with a legacy practice management system.

  3. Built a complex insurance calculator that can accurately estimate how much a patient will pay for care.

A Tend dental assistant operating a panoramic X-ray machine in a softly lit clinic.
A composition of Tend mobile booking screens showing cost transparency, appointment selection, and onboarding questions.

Bridging the gap between great design and precise development

Working tightly with Tend's internal product design team, we carefully realized their designs and interactions, working against motion mocks and Figma files to bring the booking system to life to fluidly guide patients through the process of booking their first appointment.

The Tend storefront on East 21st Street, viewed through the glass doors with portraits of patients in the window.

Turning legacy systems into modern experiences

Dental practices have a lot of data requirements when it comes to managing patient records, billing and insurance. In order to facilitate these needs, we worked with the Tend team to write a deep integration into their in-house practice management system.

Diagram showing the integration between Tend’s onboarding frontend, Tend API, dental insurance eligibility API, practice management software, and call center systems.
Tend appointment confirmation screen summarizing a Cleaning and Checkup booking for the Flatiron studio.

Building complete price transparency

To help patients navigate the confusing world of dental insurance, we wrote a proprietary calculator that would take in basic eligibility information, and working against the associated CDT codes, premiums, deductibles and more, return an accurate estimate for the cost of their procedure.

Tend cost transparency screen confirming a $20 maximum cost for a Cleaning and Checkup, with a cost breakdown link.
Two Tend phones side by side, one collecting the policy holder’s name and birthday, the other showing the patient’s insurance coverage breakdown.

Shortly after launch, Tend raised tens of millions in investment, and received glowing press in Fast Company, TechCrunch and others. Let's just say it wasn't acciDENTAL.