Mailchimp
A website for Mailchimp’s internal brand studio showcasing their varied work.
Brief
Create a site that shows the excellent work the Mailchimp Brand Studio is doing and highlights the brand scale they use to classify the extremely varied work they do. Also, make it Mailchimpy.
Solution
We created a site that uses an interactive venn diagram as the central navigational concept to guide users through the work while explaining how the work fits into each part of the scale. It also has a chilled out relax mode that lets you sit back and watch the work float by.
A scale of expressiveness
The work the brand studio does covers a huge spectrum from core brand elements like Freddie (the chimp) to things that don’t resemble Mailchimp at all like Georgia political campaigns and branded video games. The scale is a way of saying how expressive the work they produce is. It’s called Core-More-Explore.
Playful Motion, Rich Stories
The site will also let you sit back and relax. It has an autoscroll mode that lets the work float by while telling you a little bit about each category.
Mailchimp’s illustration work is one of the brand’s defining characteristics. The site has fun custom cursors illustrated by them.
Our projects always start with a concepting phase. For this project we decided to do something different from our normal process.
We wanted to make the concepts “Mailchimpy”, so we hand drew the presentation and incorporated their work on top of the drawings.
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