Product & MVPs
From napkin sketch to scalable product.
Product strategy, design, prototyping, and full-stack development for founders and teams bringing new products to market.
Nothing of consequence is built in a straight line.
We help teams navigate complexity with systems-minded thinking, close collaboration, and an emphasis on building products designed to grow deliberately rather than simply launch quickly.
From early strategy and prototyping through launch and iteration, we help shape products that are thoughtful enough to scale and flexible enough to evolve.
You understood what we were trying to achieve from day one. The process felt seamless, open, and collaborative… You excelled with your flexibility, creativity, openness, speed, and clarity.
Thea
A process grounded in hardened principles
Shaping
We align product strategy, technical architecture, and user experience from the outset.Vision
We design systems flexible enough to evolve alongside the business. We work iteratively through rapid prototyping and real-world feedback.Building
We build MVPs that establish strong long-term foundations rather than disposable prototypes. Our work ships fast, designed to be extended rather than replaced.Iterating
We embed closely with internal teams, treating design and engineering as a continuous collaborative process.We're not a traditional agencyOur in-house UI kit in action for Stripe & Xero
As one of the first teams brought into the Stripe Apps ecosystem, we partnered with Stripe and Xero to help define what embedded finance experiences inside the Stripe Dashboard could become. The project required close collaboration across product design, backend architecture, frontend engineering, and platform strategy as the SDK matured in real time.
Read the case studyWe delivered:
A contextual UI integration that unified Xero invoice and cash flow data directly inside the Stripe Dashboard
A flexible, performant Rails + React application built with Postgres, Redis, and the Stripe Apps SDK
Product design that balanced Stripe’s native dashboard patterns with Xero’s financial workflows
Implementation feedback and technical iteration that helped shape one of the earliest real-world Stripe Apps
A launch-ready integration that helped demonstrate the value of the Stripe Apps ecosystem
Launch-ready product for WorkMade
Early-stage product teams often need to move from investor-facing demo to launch-ready experience before they have a fully staffed internal product organization. For WorkMade, we helped define the end-to-end product experience for a financial app designed to support freelancers and independent professionals.
See the full case study →
We delivered:
Product strategy and UX definition across taxes, banking, and invoicing workflows
An integrated product experience that unified several complex financial tasks into a single user journey
Interface design support for an early-stage team working toward an ambitious launch timeline
Product structure and design patterns that helped translate an investor demo into a more complete application experience
Close collaboration over an eight-week sprint with a small team moving quickly toward market
An expressive community experience for Geneva
Community products succeed or fail based on whether people can genuinely see themselves inside them. For Geneva, we developed a refreshed brand system and expressive marketing website designed to reflect the richness and diversity of the communities already thriving on the platform.
See the full case study →
We delivered:
An expansive typographic system built to support a wide range of communities and voices
Sticker-inspired interface elements that echoed the product’s playful social dynamics
Guidelines for elevating and integrating user-generated content throughout the experience
An expressive marketing website centered around discovery, participation, and community visibility
Building Cocoon, a platform for the business of modern childcare
Modern childcare is both intimate and operationally complex, requiring systems that support families, caregivers, staff, physical spaces, programming, and payments all at once. For Cocoon, we worked with the founding team to define and build the digital product infrastructure behind a new kind of childcare center.
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We delivered:
A content-rich marketing site and checkout flow for new customers to explore the space and sign up for memberships
An end-to-end booking system for rooms, courses, events, one-on-one services, and childcare programming
A secure member portal for customers, caregivers, and child accounts
An admin dashboard built on Shopify for staff to manage events, check-ins, attendance, programming, and customer metrics
QR code check-in flows, subscription management, email reminders, and member communication tools
A full-stack platform built with React, Next.js, Ruby on Rails, Shopify APIs, and Chargebee
Emotional wellness through voice with Thea
Products centered on emotional health need to feel both technically intelligent and deeply human. For Thea, we designed an app and website for a voice-responsive wellness experience that uses AI to detect emotion in a user’s tone and provide music to support or shift their emotional state in the moment.
See the full case study →
We delivered:
App design for an AI-powered emotional wellness experience responsive to users’ tone of voice
Onboarding flows that introduced users to voice selection, emotional state detection, and personalized music support
A visual system using color, motion, and curated video to represent a range of human emotions
Interface patterns that adapt to each detected emotional state, helping users either lean into what they feel or gently move toward equilibrium
A website experience featuring an artist library and emotional landscapes connected to the project’s musical collaborators
Brand and product design elements including typography, sitemap, app landing page, and a time-responsive app icon
Products evolve through experimentation, collaboration, technical constraint, user behavior, and countless small decisions over time.
We help teams navigate that complexity with systems-minded thinking, close collaboration, and an emphasis on building products designed to grow deliberately rather than simply launch quickly.
