Rōti’s digital product is contingent on its general philosophy and brand. We leveraged the feeling of being in the physical space by infusing the digital experience with mouthwatering visuals of the food production process throughout the platform. Translating the Rōti into an appetizing ordering experience also required the creation of different components, typography, color, and iconography based on their current brand.

We crafted three separate ways that allow users to explore Rōti’s menu at their own pace, offering subtle or direct guidance at every turn. Our interaction model included three major product features: pre-configured signature dishes, building a custom dish, and a Rōti recommendation system that integrated with a flavor taxonomy.

To ensure Rōti’s success, we implemented a variety of technologies for restaurant logistics as well as implemented technology for analytics services. We also upgraded their previous account platform for a more robust user experience both for staff and customers while also maintaining loyalty status. This way Rōti was able to ensure their rewards system was intact while the multi-account system upgrade was developed.