Using their old backend, the Hinge team had run up against a wall of content management possibilities. They needed a system where non-technical team members are able to autonomously update content without the IT team’s involvement.

As technical partners, we also resolved a cookie consent issue that had forced Hinge to disable Google Analytics on their website for months, and restored their team’s ability to run third-party scripts and pixels in compliance with cookie law.

Using Sanity, we internationalized their website so the Hinge team could better serve a growing global audience as they expand to new markets.

Using their old system, an editor would have to make a separate page for each language, making content updates a real pain in the neck.

Now, content editors can compose a parent page in English, and then create instances of that page in fifteen different languages — and just about as many clicks. As their business grows to new markets, they’re able to add new languages as needed.

Users can choose to browse content in a specific language on any page using the localization toggle in the footer, designed by our in-house designers.

Since Hinge wanted to keep the site basically the same, we made the best use of our time under the hood, drying up duplicated code, and making existing code more efficient.

During development, we identified opportunities to make the site more accessible in accordance with the Web Content Accessibility Guidelines (WCAG) standards. We audited the site to ensure that all parts of every page can be browsed using only a screen reader or a keyboard.

We also added Typescript, building a level of safety to our code to ensure each that component knows the data it’s being fed and is set up to only receive that data.

After migration was complete, we collaborated with our design team to introduce new features to their blogs, including tagging, social media embeds, and other content blocks to further expand editors’ creative freedom.