Firefly

Firefly Health is an affordable, comprehensive primary care platform that bridges gaps in the American healthcare system by linking patients to an interconnected team of providers. We built a website to showcase their unique, tailored approach to modern medicine.

Project Overview

1. 1

   Reusable Sanity schemas let Firefly’s editors populate the site with informative, on-brand content without engineering.

2. 2

   We built a custom A/B testing suite in Sanity so editors can quickly and easily vary site content and gain performance insights on Google Analytics.

3. 3

   The Firefly site prioritizes uptime, decreasing the company’s risk from software bugs.

A flexible suite of digital elements

We translated Firefly’s visual identity into composable Sanity schemas. Every block on the site is a building block editors can reuse, recombine, and re-theme without engineering.

Using Sanity, nodes of information can be made into components for easy replication, allowing editors to express the brand’s visual range.

Powerful A/B testing capabilities

We built a custom A/B plugin for Sanity that allows editors to create ‘B’ versions of pages on the fly. From there editors have access to fields where they can add unique IDs to be surfaced in Google Analytics, creating rich A/B testing reports.

We use middleware, handled in Cloudfront, to return A or B content to viewers depending on the presence of cookie values.