Magic Leap
Improving the editor experience with a new CMS for the Magic Leap marketing site.
Tools
Services
Industries
Collaborators
- XXIX
- Ryan Lowry
- First Things
Magic Leap needed a website that could meet its unique needs as an augmented reality company. Through a web re-platform and new CSS tooling, we helped streamline the reliability and flexibility of magicleap.com.
Project Overview
Migrated Magic Leap from HubSpot to Sanity for a more user-friendly experience while preserving the best of HubSpot’s functionality.
Handled content migration from the old to the new CMS with content improvements.
Set up localization on a document-level to support multiple languages.
Improving site performance for an industry leader in AR capabilities
Making the move to Sanity guaranteed an improvement in both editor experience and site performance. Magic Leap needed their marketing integrations like lead capture forms, Drift Chatbot, and Google Analytics to stay intact no matter their future plans for hosting these tools. We retained these functionalities so editors don’t have to worry about breaking a page and secured a faster load time.
Honoring Magic Leap’s original content while making room for improvements
We cleaned up the route logic while migrating web content from the old to new CMS. Because a lot of their content was input over a longer period of time, we recognized the need for some improvements in terms of layout and SEO. We brought these up to quality by cleaning up the route logic to preserve the URLs.
Functional solutions for a global audience
Magic Leap’s international reach means localization was a must-have. Through Sanity, content editors are able to manage the list of supported and default languages without needing developer intervention. Automatic locale detection chooses a preferred language based on the user’s browser, eliminating the need for language-specific links.
