Campaigns & Experiences
Ideas made alive in culture.
Event direction, cultural programming, experiential campaigns, digital systems, and storytelling for brands, institutions, artists, and communities.
Some ideas are best understood through experience.
A program, dinner, performance, workshop, panel, pop-up, launch, or gathering can create a kind of understanding that content alone cannot. It gives people a reason to come together, feel something in real time, and participate in the life of an idea.
We help brands, institutions, artists, and creative teams build culturally resonant moments with strategy, taste, and care. Through concept development, programming, production, digital touchpoints, documentation, and long-tail content, we shape experiences that gather people in the room, and resonate long after.
Culture does not respond well to interruption. It responds to support, participation, timing, and taste.
We help clients understand where their brand, mission, or idea can meaningfully enter the cultural conversation. That might mean supporting an artist’s work, convening a group of experts around a shared question, creating a highly specific social format, or developing a campaign concept that feels unexpected enough to be remembered.
Our role is to translate a client’s goals into formats that feel alive in the world. We bring together cultural research, trend analysis, creative strategy, partnership development, programming, and audience insight to identify the right idea, the right collaborators, and the right way for a brand to show up.
The goal is to do more than place a logo on culture: it is to create the conditions for culture to happen, and for partners to participate with generosity, clarity, and relevance.
Concept & creation
Because we operate at the intersection of culture and execution, we are able to bridge creative ambition with operational rigor. We understand how to identify the right collaborators, build programs that attract the right audiences, and deliver experiences that feel culturally relevant without feeling manufactured.
Lifting all boats
The strongest activations create value for everyone involved. Audiences gain a meaningful experience, cultural partners gain support and visibility, and brands earn attention through participation rather than interruption. The result is work that performs in the room, travels online, and strengthens brand affinity long after the event ends.
A dinner becomes a publication. A panel becomes a film series. A launch becomes a content ecosystem, and a gathering generates months of meaningful engagement across platforms.
Our work spans campaign strategy, messaging, creative direction, microsites, landing pages, event photography, short-form video, editorial content, audience engagement, and post-event distribution.
This approach transforms cultural programming from a one-time activation into a lasting asset. The experience creates connection, the documentation creates credibility, and the campaign extends reach, deepens engagement, and gives the work a life beyond the room.
We think holistically about how people encounter an idea, how they participate in it, and how they continue interacting with it after the experience itself has ended.
Hey, Mamdani! A campaign to reimagine our city’s relationship with technology
Ahead of the Mayor’s Executive Budget release, we hosted Open Assembly at Index Greenpoint: a working session for technologists, designers, organizers, and digital practitioners to imagine what better civic technology could look like in New York City.
Rather than treat the event as a one-night conversation, we designed it as the first step in a participatory campaign. Guests arrived with civic tech opportunities they wanted the city to address, then worked together to surface priorities across digital public infrastructure, open-source city data, participatory budgeting tools, procurement reform, AI accountability, broadband access, 311, housing data, public benefits, and other systems that shape everyday life in New York.
From those contributions, we synthesized twelve recommendations into a public-facing agenda for the Mamdani administration. We partnered with Braulio Amado to create a visual identity for the campaign, and published heymamdani.nyc, a digital home for the recommendations, source material, open letter, and public call to action.
To move the campaign beyond the site, we printed the twelve points as posters and wheatpasted them around 3 neighborhoods, strategically chosen so Mamdani would have the likeliest chance of seeing them. Since launch, the campaign has continued to travel through public testimony, in-person organizing, candidate engagement, and video documentation at civic technology hearings and political gatherings.
The result is a campaign that began as a room full of ideas and became a living civic platform: part event, part publication, part visual campaign, part organizing tool, and part public invitation to reimagine New York City’s relationship with technology.
We help brands and institutions understand where culture is moving, what people are paying attention to, and where there is meaningful opportunity to participate.
A Social for Collective Creation with Figma Make
On the precipice of launching their new vibecoding tool, Figma came to us asking, how can we get the creative community excited about this new tool?
Instead of a product demo or panel, we turned Figma Make loose on a room full of artists, designers, technologists, and creative mischief-makers to explore what happens when the gap between idea and execution disappears.
Drawing inspiration from surrealist party games like the Exquisite Corpse, we partnered with artist and designer Pedro Sanches to design an event for 100 attendees where participants could create, remix, and publish small works and bring them to life on Figma Make.
For those more interested in theory than practice, philosopher Johan Michalove led a discussion about the implications of vibecoding on creativity, and what's possible when the barrier to make disappears.
Sun Day: A Participatory Campaign for a Solar-Powered Future
For Sun Day, a global climate initiative led by Bill McKibben, we helped turn a day of action into a participatory digital campaign that invited people around the world to imagine a sun-powered future.
Working with Collins and designer Beth Johnson, we built the campaign’s online platform around a simple creative gesture: draw your own sun. The custom drawing tool allowed visitors to create, submit, and share their suns in a real-time global gallery, transforming the website into a living canvas for collective optimism and climate action.
The experience was designed to be playful, accessible, and easy to join from anywhere. Alongside event information and campaign resources, the site gave participants a lightweight way to add their voice to the movement — whether they were climate organizers, artists, students, scientists, or first-time visitors encountering the initiative online.
More than 6,400 suns were submitted from around the world, including contributions from Jane Fonda and Bill McKibben himself. What began as a website became a shared visual language for the campaign: a digital gathering place, a distributed act of participation, and a hopeful public gesture in support of solar energy.
A Light Afternoon
To celebrate the launch of the Light Phone III, we directed and produced a daylong experience at Index that invited the Light community to explore what a more intentional relationship with technology can feel like in practice.
Rather than build the event around a standard product demo, we shaped the afternoon as a gathering for slow technologists: part technical deep dive, part community social, part analog playground. We developed the program, coordinated the run of show, produced the environment, and created a series of Light-adjacent touchpoints, including a Light Phone workbench, a reading library, hands-on activities, and opportunities to spend time with the new device.
The program moved between engineering, philosophy, and culture. We brought together Light co-founder Joe Hollier and the Sanctuary Computer developers who build the Light OS for a technical Q&A, followed by a founders’ conversation with Joe Hollier and Kaiwei Tang, moderated by designer and educator Joe Marianek.
We carried the spirit of the product through every layer of the experience, from programming and pacing to hospitality and atmosphere, hosting over 200 guests throughout the day. The afternoon closed with an unplugged performance by Lamplight and a happy hour, turning the launch into something focused, tactile, communal, and deliberately unhurried.
We help brands and institutions turn timely ideas into experiences, campaigns, and stories that move through the world with purpose.
